Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...
There’s a common misconception among small business retailers that traffic will come to an e-commerce site automatically after it goes live. Yet, the truth is that acquiring online customers is not a waiting game. It requires you to be proactive both on and offline. Fortunately, advertising your new website doesn’t have to be complicated. You can easily incorporate it into your...
Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series. Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list...
For years, quality inventory and a friendly attitude were all your store needed to get noticed. Today, online engagement is increasingly ranked alongside in-store customer service when it comes to promoting your business. Many shoppers turn to social media profiles to determine if a store is trustworthy before they even come in. If you don’t have an active profile, they may think...
As a small business with an e-commerce site, one of the most important things you can do to get noticed is to advertise locally. Whether you’re the only pet shop in the city or town, it is important that you do everything in your control to attract the most desirable customers- your neighbors. To do this, you must make sure that you optimize your site so that it is relevant to your audience. Here...
Many retailers wonder what happens when a user with intent to buy browses their site and leaves. Do you lose that potential customer forever? The answer is: not if you have an email marketing strategy. Normally, if a user visits your site and bounces without leaving their email, the only way to get them back to your site is to pay to market to them again (through channels like Criteo, Facebook...
Pet Store Websites is our go-to resource for setting up an optimized e-commerce site. Many of you like the idea of e-commerce capabilities but don’t know where to start when it comes to website development. To answer all your questions, we sat down with Keegan, Pet Store Websites CEO, and got his inside scoop. Endless Aisles: What is the first thing you tell retailers when they come to...
Many of you have heard e-commerce terms like “conversion rate”, “landing page” and “cart abandonment”. Yet, there’s a lot of jargon out there that isn’t as self-explanatory. For your benefit, we have defined a few basic terms that will come up as you begin to run your online store. Conversion Rate: This is the percentage of visitors to your site who end up purchasing...
Regardless of your familiarity with ordering online, we wanted to make your experience as seamless and easy as possible by sharing some helpful tips. Today, when your customer asks for something you don’t have in stock, the standard answer is “I don’t have it here now—but I can order it for you to pick up next week”. There are a few problems with this situation: Your customer doesn’t get the...
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