With the global health crisis of COVID-19, the world is currently in uncharted territory. As consumers are now spending most of their time at home and limiting their social interactions, there is a significant decrease in in-store shopping. A shift in the way small businesses communicate with their customers might be necessary to maintain the trust and connection they have worked so hard to earn...
Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...
Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series. Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list...
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