As you start your e-commerce journey, it can be hard to know what first steps to take to optimize your website. Many people know to design their site in a logical way, with clear logos, description, images, and navigation. However, after these necessary tasks are finished, a blog is often overlooked. It is seen as a nice-to-have online feature instead of a must. According to Hubspot, marketers...
Why Shipping and Profitability Are Not Mutually Exclusive
In an Amazon dominated world, it is difficult for small businesses to find ways to compete when it comes to shipping costs. The corporations offer products at an incredibly low cost, which leaves independent retailers across the country wondering if they should match that price. However, the reality is that most retailers simply can’t be Amazon. Constantly using your own dollars to eat shipping...
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